What is Real? (Is it what you can taste and smell?)


Lets face it.  We are living in a dream world. And the truly sad reality is that we don’t even know it.  You probably never tasted real food.  No two ways about it. If your first response is “No, It can’t be. I eat food every day”. It seems our problem then is that we don’t truly understand what we are tasting.  I would say that its okay because most people don’t understand it either, but the reality is that it is this lack of understanding that is going to end up being the death of us all.

Humans have a very profound distinction in that we are the only living creature on Earth that willingly eats things that we know are bad for us.   How many times do we talk about having cheats meals, and tell ourselves that ” I earned this”.  Its not a cheat meal because we think it is good for us.  We know it is bad, but the problem is that we still want it anyway.   So lets dig into that a little more.

If we look at the things that we know are bad for us a few things tend to stand out.  What do we like to eat as our cheat meals?  Cookies, Ice Cream, Pizza, Chips, and so on and so forth.  The initial thought is that we like these foods because they are sweet, salty or fats. And to some degree that is correct. There are plenty of studies that show that certain foods can activate or stimulate the pleasure centers of our brain.  That’s part of the answer but that’s not quite it.  things get a little deeper than that.   If all I wanted was something sweet then why doesn’t drinking a glass of nothing but sugar water taste or even sound appealing. Even if you were to drink it most people would agree that it was “too sweet”. We would drink some and then not want any more.   So maybe its not just the sugar that we are after.

There are quite a few studies that are starting to reveal that taste can actually change to reflect our nutrient needs.  It has been observed in grazing animal by watching the types of grass that they eat.  Animals that were made deficient in certain nutrients were found to change their diet and search out grass that had the missing nutrients.  They do not consciously know what nutrients are missing but what has changed is that their ability to taste has changed. The grass that tasted good last week is no longer the same grass they want the net week. The literally hunger for a nutrient and they taste different grass until they find the one that satisfies that nutrient hunger.

Humans are theoretically capable of the same thing, when women become pregnant their taste changes. They like different foods and are craving certain foods. We do the same thing when we get dehydrated, we crave water.  There are varying levels to our ability to acknowledge this. The main thing is that this is not necessarily pass down through genetics but through learned behavior. As we eat a larger variety of foods, our body begins to understand what foods fill gaps in its needs.  This seemingly can happen without out conscious understanding. There is also a limiter. Even the good things we eat, there are times when enough is enough.  When you are thirsty you don’t keep drinking until you make yourself sick. At some point your body lets you know that your are satisfied.  Our bodies are very capable of knowing how to take care of itself even without us knowing.

But somewhere along the way we fucked it all up.

If our body can learn to crave the things that we need, then why is that we find ourselves craving things that are so bad for us?

The answer is simple,  Gas Chromatology.

A few decades ago we came up with this process and the device that allowed us to identify certain molecules.  In this case they were able to identify what molecules were in a substance, and from there they were able to determine that molecule A is responsible for this taste, and that Molecule B was responsible for this smell.   Smell and taste would combine to create what we recognize as flavor.   With the knowledge of what molecules create flavor, the unimaginable happened, we started making stuff taste like other things.

If we think back to the sugar water that was “too sweet” earlier, we can add the numerous flavor chemicals used to create “lemon” flavor and now not only will we drink all the sugar water but we might even ask for another.     So what happened?

We like sweet stuff, but even then not too much sweet stuff. But if we add the right flavor and not only do we bypass our internal limiter on how much we want, but we might even or drink things we would have never started in the first place.

“Maybe they got it wrong. Maybe what I think Tasty Wheat tasted like actually tasted like mat11.jpgoatmeal, or tuna fish. That makes you wonder about a lot of things. You take chicken, for example: maybe they couldn’t figure out what to make chicken taste like, which is why chicken tastes like everything.”

There is an entire billion dollar industry based on flavor.  Since the first flavor molecule was identified there have been several thousand individual taste and smells identified that can be combined in infinite combination to create the flavors that we have grown fond of.  Everything from chips to drinks to even some of the meat and vegetables that we eat.  To varying degrees, almost any food that you buy at the grocery store has had something done to enhance to alter the flavor.

But Why? Simple Answer: because flavor will sell product. If you eat more of it, you will buy more of it.   Sadly, this not the end of the line.

Meat and Poultry is a very interesting business. The amount of beef, chicken, pork and other meats consumed on a daily basis is astounding.  The idea of how to increase profit margins when it comes to livestock comes down to this. The longer it takes an animal to get to market weight/size is longer that it has to be taken care of: food, water, shelter etc…  So how can I get animals to get bigger faster.  Its simple you have to get them to eat more.  How do they do it? Early experiments in just trying to cram more food down a chickens beak were… let’s just say, less than successful.  So, the trick was flavoring. If they flavored the food animals would eat more.


Just like you and I have probably experienced, you can’t eat just one chip. Regardless of how hard you try, everyone always goes back for another, and another, and maybe another. And guess what? you probably weren’t even that hungry to begin with.  if it can happen to you and that damn bowl of chips, you can rest assured those animals fall victim to the same thing.  It tastes so good they just want to eat more.  chips

This isn’t a cry for animal cruelty, but it is a very different take on how we look on nutrition. The same concept that allows us to increase the rate that chickens gain weight, is very much the same concept that causes humans to gain weight.  The flavors in our food cause us to eat more than we should.

So how do I know? The flavor “recipes” of most foods are closely guarded secrets. Very closely guarded.  But there are some fairly recognizable ingredients.

Acetic acid Gives vinegar its sour taste and distinctive smell
Ascorbic acid Found in oranges and green peppers and gives a crisp, slightly sour taste, better known as vitamin C
Citric acid Found in citrus fruits and gives them their sour taste
Fumaric acid Not found in fruits, used as a substitute for citric and tartaric acid
Lactic acid Found in various milk or fermented products and give them a rich tartness
Malic acid Found in apples and gives them their sour/tart taste
Phosphoric acid Used in some cola drinks to give an acid taste
Tartaric acid Found in grapes and wines and gives them a tart taste

The other thing to keep in mind is sweeteners. Even artificial sweeteners. Drinking a diet soda because it doesn’t have sugar may not be as helpful as you thought.  We convince ourselves that we are eating healthier because it doesn’t have sugar, but the reality is that its not the sugar that is the biggest fault, its that you are still drinking a soda.

You can drive your car to work or you can carpool, but regardless you are still going to work.  Just the same,  doesn’t matter what gets you to drink the soda as long as you keep buying.

So now what?

In my nutrition classes, I usually tell people that if you find yourself craving cookies and not something healthy like a salad, apple or even mixed nuts then it is just that, only a craving.  the reality is that you can’t really escape flavoring in food. And to be honest its not all bad. We do it all the time anyways. Thyme, Basil, paprika, pepper, salt.  The key is understanding that there is good food, and then there is food made to taste good, and when it comes down to it, be aware of what’s in the food you eat and just make a better choice.


For further reading

The Dorito Effect: The Surprising New Truth About Food and Flavor

Steak: One Mans Search For The Tastiest Piece of Beef

Both by Mark Schatzker


Hey Joe, What do you know (Part 3: The Bad News)

And so now it comes to this. We have a basic understanding of what caffeine does and what it can do for us, now we have to breech the topic that plenty of people don’t want to hear.  What are the bad effects of caffeine?

Caffeine helps us delve into our “Fight or Flight” response to help increase our alertness, cognitivecaffeine-curve1 ability as well as our physical performance.  Caffeine increases our cortisol and adrenaline, even when we are at rest, so drinking caffeinated beverages actually cause our body to feel like it is under stress.   If we are continually or routinely exposing our body to the same stress our body adapts. In this case, if we are constantly taking in caffeine then the effects of the caffeine start to become weaker.  In studies, it has been found that our body almost completely adapts to the epinephrine/adrenaline effects as well as the cardiovascular effects of caffeine within about a week of regular coffee consumption. The performance boost that we get from caffeine is just that, a boost. Our body adapts to the imposed stress of caffeine and becomes resistant to its effects. Read More

Hey Joe, What do you know (Part 2: The Good News)

Some people already do it and but everyone has at least seen it, the guy with his shaker mixing up his pre-workout before they hit the gym.   We have talked about the basics of what caffeine does inside our body, but can we use it to increase our performance.

Given that we have three different energy systems, we will have to explore the effects on all three if we really want to understand how it can improve our performance. Read More

Hey Joe, What Do you know? (Part 1: The Basics)

Outside of sugar, one of the next most frequently abused and misunderstood ingredients hiding in our diet is caffeine.  For some it is our morning ritual to have a nice hot cup of Joe to get us started, For others it might be that caffeine that is in our favorite can of soda, or those that like to mix up a pre-workout before they hit the gym,  even worse yet there those that frequent one of the many brands of energy drinks or products. What does caffeine do and what does it do for me? Lets start with The Basics.

The largest source of caffeine in the western diet is Coffee. In and of itself coffee is not that bad for us, at least not until we start adding sugars and other ingredients to counter some of the bitterness in coffee. Soda, as we read before is already packed with sugar, but then there are energy drinks. Some of the early products were loaded with sugar but now we are starting to see more “low sugar” and  “no sugar”. Regardless of how much sugar is present, the caffeine is still there. Read More

Pour Some Sugar on Me

Anytime I talk to individuals or groups about nutrition, I always start with one not-so-simple step. You have to GIVE UP THE CRAP.  It doesn’t matter whether you want to follow a Paleo Diet, a Zone diet, or anything else,  there are things we all know we should stay away from. The problem lies with all the things that pull us away from the healthy things that we should be eating.  As a culture, we are being over whelmed with advertisements for food and beverages with promises of “low-fat”, “low-sodium”,  “fat-free”,  “reduced fat”, “No sugar added”, etc etc… These all sound great, but what we think they mean and what they actually mean are some times light years apart.  We become victims of relying on our nutritional knowledge from the people who wish to sell us their products.  One of the most notorious is the things that we hear about sugar.

We find sugars in just about every type of food that we consume, and we can get down to how these sugars are used in our body for energy and to support life, but the most pressing issue is excess sugar.  We all know what this means without much explanation. I am not talking about fruits and veggies. I am talking about the candy, soda, and fruit drinks.  The things that should not be part of our balanced diet.  Oddly enough, even if you look at the Food and Drug Administration requirements for what foods can be considered healthy, Sugar is not even one of the considerations. Read More

Squats and Milk (but mostly milk)

In 1968, John McCallum developed a way for bodybuilders and other weight lifters to put on strength and mass. The plan was simple: squat heavy and drink plenty of milk. There were a few more details worked into it, but the premise remained. Squats were the keystone of any weight training, and milk was abundant with vitamins, minerals, fats, proteins and carbohydrates. It was not an easy program, but one thing was very evident. The people that did the program and did not drink milk, fell far from those that were drinking milk.


We come into this world and our first source of nutrition is milk.  Nothing better than Mama’s milk.  Lets face it, when we are born we are essentially in our first bulking cycle. We eat, sleep and grow.  At some point though, we are weaned off breast milk and are introduced to other varieties.  It was accredited to farmer’s that we first started drinking cow’s milk. Read More

Lessons from 2015

The difference that a year makes. Every time you think that you know something, all you really do is realize how much more you don’t know. Even in the past year it seems like all I have done is start discovering how much more there is to the iceberg. In some cases we find something completely different, and in other cases we start to see how deep the rabbit hole really goes and how important it really is. As I enter 2016 here is the biggest most notable “icebergs” that I take with me from 2015.  And as the year goes on, we will keep traveling down some of these “rabbit holes”.

1 – What Are You Training For? Have a goal, have a reason for the journey. Maybe its training for a competition, or working towards a new a certain weight on a lift, or a new run time. But have a reason to show up every day. Write down that goal, Write down three reasons you want that goal and three ways to meet it.  Make it realistic, make it attainable, and make it measureable. Not just “I want to get better at double-unders”. Instead I want to string 10 double-unders in the next month. “ Read More